Everything You Need to Measure QR Code Performance

See exactly how many times your QR code has been scanned in total and how many of those were unique visitors versus repeat scanners. Understand both reach (total scans) and audience size (unique scans) for every campaign.

Know where in the world people are scanning your QR codes. Get city and country-level breakdowns to understand which physical locations — shops, billboards, flyers, events — drive the most engagement. Essential for multi-location campaigns.

See the breakdown of iOS, Android, and desktop scans for every QR code. Use this data to optimise your landing pages for the devices your audience actually uses — critical for improving conversion rates after the scan.

Analyse scan trends across custom time periods — from a single week right up to a full year. Spot seasonal patterns, measure campaign uplift, and compare performance before and after changes to your print materials.

Understand when your audience is most active. See scan activity by day and time period to identify peak engagement windows. Use this to schedule campaigns, distribute flyers, or post signage when your target audience is most likely to engage.

QR Insights doesn't just show you data — it interprets it. Our built-in AI analyses your scan patterns and generates plain-English recommendations to help you improve campaigns, optimise placement, and increase scan rates. No data science degree required.

Every QR code generated by QR Insights is a dynamic code — meaning you can update the destination URL at any time without reprinting. Changed your landing page? Running a new promotion? Just update the redirect in your dashboard. The printed code stays the same.

Manage multiple QR codes from a single dashboard. Each code has its own analytics view so you can compare performance across different campaigns, locations, and materials. Cancel individual codes without affecting others.