Let's clear something up: there are two products called QR Insights. There's us — qr-insights.co.uk, a UK company (GJS Data Solutions LTD) doing trackable QR codes with AI-powered analytics at £1.99 a month — and there's qr-insights.com, an unrelated American-oriented platform that bundles QR codes with a URL shortener. We're not affiliated, and if you searched "QR Insights" you may have been looking for either. This page is an honest comparison so you can pick the right one — including the cases where the other one is a better fit.
The Two Products at a Glance
QR Insights (qr-insights.co.uk — this site): a focused QR code tracking product for UK small businesses. Every code is dynamic (trackable, editable destination) and costs £1.99 per month after a free first month. Analytics include scan counts, city-level geography, device breakdowns, time patterns, and AI-generated recommendations. Scan data is anonymised at the point of collection — no IP addresses stored, no cookies on the scanner's phone.
qr-insights.com: a combined QR code generator and URL shortener with a shared analytics dashboard — pitched as replacing Bitly plus a QR tool in one subscription. At the time of writing (July 2026) it offers a free tier and a Pro plan at $9.99/month, with white-label options and an API aimed at agencies.
Pricing Compared
The pricing models are structurally different, so which is cheaper depends on how many codes you run:
- One or two active campaigns: qr-insights.co.uk costs £1.99–£3.98/month with full analytics on every code. That's roughly half the .com's Pro plan.
- A free tier user: qr-insights.com has a free plan; we don't — we give you the first month free instead, then charge from the second month. If you genuinely never want to pay anything, their free tier (or a static code from our free QR code generator) is the honest answer.
- Many codes: per-code pricing scales linearly, so at five-plus simultaneous codes the flat $9.99 bundle may work out cheaper — check the current limits on their plan before assuming.
Where We're Different
- UK focus: we're a UK company with UK-centric content, GBP pricing, and a straightforward UK GDPR story — anonymised at collection, so there's usually nothing to disclose in your privacy policy.
- AI insights: our dashboard doesn't just show charts — it generates plain-English recommendations about placement, timing, and performance from your scan data.
- Focus: we do one thing. No URL shortener, no white-label, no feature sprawl. If you want a simple answer to "did my print campaign work?", that's the product.
When to Choose qr-insights.com Instead
Fair's fair: if you need a URL shortener alongside QR codes (replacing a Bitly subscription), want white-label dashboards for agency clients, need an API, or you're primarily US-based, the .com is built for you and we're not. We'd rather you end up on the right product than have a confused customer.
When to Choose Us
You're a UK small business putting QR codes on menus, flyers, packaging, signs or adverts, and you want to know — cheaply and without a data-compliance headache — whether people actually scanned them. That's exactly what we built. Compare us against the wider market in our best QR code tracker for small business guide, or see the full 2026 pricing landscape.
Details about qr-insights.com are accurate to the best of our knowledge as of July 2026; check their site for current pricing and features.